Twelve imagined specimens

Shapes of work, not a portfolio.

If a small type-and-print studio existed, these are the sorts of things it might produce. Each one is an invented prompt — a title, a palette, a single honest sentence about what the job would be. Nothing here has been commissioned or delivered.

i.01imagined

Annual · case-bound

Figures that stay still

An imagined annual report: three archival photographs, one grotesque, uncoated stock.

i.02imagined

Identity · retail system

Tightened, not rebranded

Hypothetical: keep the existing wordmark, tighten the grid, add one new sans for shelf signage.

i.03imagined

Series · 14 volumes

A spine that holds a decade

A made-up series cover grid that accepts a fresh photograph every season without redrawing.

i.04imagined

Trade · quarterly catalogue

Size as the only variable

Thought exercise: let lead-title type size do the hierarchy. Nothing else changes across the issue.

i.05imagined

Advisory · monthly

Two days a month

What a low-drama advisory engagement might look like, if one were offered. It isn't.

i.06imagined

Jackets · independent press

Four a year, usually late

A reverie: four jackets a year, always behind schedule, printed on whatever felt right.

i.07imagined

Signage · interior

Wayfinding for a room that respects itself

An imagined signage system: one weight, two sizes, three heights, arrows only where needed.

i.08imagined

Periodical · bi-monthly

A publication that reads itself

Hypothetical template: writers set their own lead images. No feature wells, no pull-quotes.

i.09imagined

Exhibition · room text

Wall text, not placards

A fictional wall-text system: two sizes, one colour, legible across a room or arm's length.

i.10imagined

Print · edition of 300

A book about silence

An imagined letterpress edition: two colours, one folded insert, bound by hand.

i.11imagined

Digital · one-page

The content is the interface

A static page with no navigation, no login, no footer links to itself. A thought-piece website.

i.12imagined

Identity · institution

A mark intended to outlast its makers

An imagined three-year rollout: twelve touchpoints, one revision a year allowed, no faster.