About the studio
67b is a studio that doesn't exist.
No clients. No staff. No invoices. No Slack channel. Sixty-seven B is a
speculative design studio, which is a fancy way of saying it is an
argument. The argument is that a studio can be useful without running
projects — that it can exist as a corpus of opinions, specimen
drawings, rejected briefs, and long notes on type, and still be a
thing worth reading.
What this actually is
Every page is a thought experiment. The work is
imagined; the process is what a small studio
might do if one were here; the notes are long
essays on typography and print; the specimen drawer
is where new typefaces get argued into existence.
Nothing on this site depicts a real client engagement. The
rejected briefs are made up. The project maps are a guess at
what a disciplined studio looks like from the outside. The
aphorism generator is a machine for producing studio clichés so
you don't have to hire a consultant to produce them for you.
Why
A lot of small-studio writing is downstream of client work: case
studies, process posts, portfolio grids. Useful in its place, but
a narrow form. 67b is the inverse: the arguments without the
work. It exists to ask whether the arguments still hold when
they're not being used to justify a deliverable.
Mostly they don't. That's the point of writing them down.
The points game
You will notice a small diamond in the top right. It tracks a
points score. Points are awarded for poking around: opening
pages, reading notes, fiddling with the playground. It is a
deliberately silly layer over a deliberately serious site. You
can clear it at any time from the dashboard.
The game runs entirely in your browser. Nothing is sent anywhere.
See the cookie policy for exactly
which keys are stored, and the privacy
policy for why we don't store anything else.
Who made it
The site is an internal prototype by Tabaconda LLC,
a one-person iOS studio in Florida. 67b is one of a handful of
speculative web identities Tabaconda runs as a way to think
through design, writing, and small-studio form.
There's no address, no contact form, no career page. The
closest thing to a contact channel is the
contact page, and it mostly says so.
Credits & colophon
- Typography — Iowan Old Style (display), system serif stack (body), ui-monospace (captions).
- Studio green —
#8ab39e. Warm ivory #e8e1ce. Near-black #141411. - Stack — Astro, static HTML, no client framework, no analytics, no trackers.
- License — code MIT, writing CC BY-NC 4.0, marks reserved.
